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Chances are you’re reading this on a tablet…
It’s difficult to imagine but the first Apple iPad didn’t hit the market until early 2010. Over the past 4 years, many have gone from being tethered to a PC to moving more and more daily activities (business and personal) to mobile devices. Mobile devices provide us the ability to stay connected while on the go. Mobile provides the power to stay on top of changing business conditions and delivers tools to drive informed decisions.
The customer is in the spotlight at virtually any utility you walk in to. It makes perfect sense that early advances in mobile enablement were focused on the customer experience and bettering a customer’s interaction with their utility provider.
When you think about the evolution of mobility in the utility industry, it’s continued to mature to the point where it’s no longer just about an app that allows you to check your account balance or pay your bill.
Today, mobile enablement can create efficiencies by refining dated pen-and-paper business processes and providing real-time visibility into changing operational and service delivery requirements. When you take a step back, mobility goes beyond simply being a technological advancement to a shift in business strategy that increases customer satisfaction and reduces operating expenditures.
While mobile-enabling internal business processes may not be as eye-catching as a customer facing app, focusing on mobility as a strategy to enhance service delivery and lower operating costs provides tangible benefits to your customers, and your bottom line.